The demand for digitalism is exploding beyond horizon; however the websites and digital technology are still evolving, and web content management systems are becoming more of a commodity in the digital world. There are hundreds of systems on the market, and it's hard to find anyone these days with a website that isn't already employing some form of a CMS solution. In order to stay competitive and maintain relevancy businesses must include new market standards driven by enhanced user experiences in their web content management implementation strategy. We're now in the era of customer experience management. It's no longer about getting text onto a web page without writing code - today's platforms are much more sophisticated with a strong focus on marketing.
Effectively, CXM is just a wrapper for any and all platforms that involve the "customer experience" System integration is the new focal point of web solutions. Finding ways to tie your systems together to create one unified, manageable, and enjoyable experience for your customers is how most successful organizations are currently addressing the notion of such enhanced CMS solutions. This concept of integration is not new - it's something that has been going with many of the popular content management solution, CMS consulting services are available around this that makes the whole thing a reality.
The primary channel for customer experience is the web, it is not just about integrating systems, it's about providing customers with truly optimized and personalized experiences on every device, and in every setting that they encounter your business. Positioning the web experience, whether for intranets, extranets, communities, social or online marketing is the value stone for Web CMS in 2013.
In 2013, marketing organizations should think cloud first when selecting a new Web CMS. Every other marketing tool in their quiver, from CRM systems to email and marketing automation systems and advertising managers are already cloud-based and purchased under a monthly SaaS subscription.
Purchasing a Web CMS used to be, a task left up to the Head of IT or the CIO. As the Web continues to take center stage for most companies, business executives, such as the VP of Marketing or e-Business, are becoming more involved in evaluating and selecting WCM platforms for their organization. Moreover in 2013 marketers realize the need to make their mobile strategy a multi-channel strategy for a cross-channel experience and there is also the onslaught of social networks. So selecting a web CMS solution and implementing it in sync with all business requirements and organizational readiness is a daunting task and this requires consulting services which involves high-level stuffs like content architecture and strategy, integration and stuffs like reorganizing your content, new designs etc.
The future is bright for the Web CMS industry in 2013. The decade-old mouse driven paradigm from interacting with content and applications is evolving into a universal, multi-touch web experience, where information can be intelligently delivered to any device, customer experiences are personalized and secure content can be easily shared. Web CMS solutions are joining the ranks of other "marketing cloud" solutions with true SAS delivery and agile web marketing tools.
Our CMS Consultants provide end-to-end CMS consulting services, involved in delivering hundreds of CMS based projects. Our strategic insights, best-practice methodologies and product selections used in client engagements enable us to deliver effective CMS Services and CMS Solutions.
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