When someone new joins your membership site, how do you respond? I'm sure you have at least a welcome email through your autoresponder and they probably receive a receipt for their purchase. But what else do you do? Starting off the relationship right is a great way to build the connection and keep the member coming back for more. Changing up your welcome procedure can be the perfect member retention strategy. Here's some things you could consider:
- After Registration Page: In WishList Member, you have a great and often overlooked opportunity to build that relationship from the get go. By crafting the perfect After Registration page, you are able to share information with your brand new member -- on a one-time basis. This page only shows up when someone initially joins your site. It's a great place to repeat the features and benefits from your sales page, with links to where that content is. So if they joined your site to access a certain item, they can get to it immediately. If your site has information for different categories of folks, share "getting started" links and "advanced" links so they know where to start with your site. You can do the same on the After Login page; perhaps adding a "Dashboard" with sections for the various topics of your site would meet the needs of your members.
- Phone Call or Snail Mail: Receiving a personal phone call or note through the mail in this era of online communication can be quite a surprise. Consider setting aside some time to call your newest members, welcome them to the group and ensure that all is going well for them. If a note is more your style, make sure it's not a form letter but a handwritten card. I received one just last week from a client and it made my day!
- "Getting Started" Webinar: If you have members joining your site on a consistent basis, you may choose to have a regularly scheduled introduction webinar. This would give new members a chance to interact with you, as well as learn to navigate the site and where to find specific information. For a self-study program, you may want to make a video that shares how to get started.
As you can see, the theme here is reaching out personally to your new members, restating how welcome they are and ensuring that they find exactly what they need right away. They say that "you never get a second chance to make a first impression" and that's never more true with online business!
Rebekah Zobel Jones is a Membership Site Creator, Coordinator and Consultant. Learn more at http://myfabulousva.com
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