You will surely love the way of exploring the secret of converting an open source website into an online brand. Open source has become a sensation nowadays. Most of all business organizations are adopting open source technologies to keep their operational costs financially affordable. Giant IT players like Google and Facebook have developed their platforms by using open source platforms. Considerably, both of these companies are among top five companies of IT sector from revenue point of view. Opportunities for small-scale business organizations are not less in numbers. There are multiple web CMS like WordPress, Drupal, and Magento.
These systems are helping a big volume of business organizations in sufficing their virtual needs at cost-effective prices. You will find these systems as technically sound as enterprise technologies. Therefore, you can successfully use these technologies for building a robust online identity of your business organization. However, there is a point that you should consider while developing your own CMS website.
Take Benefit of Using Open Source
As a matter of fact, you will not have the compulsion of paying anything to get the user rights of these technologies. Therefore, you can save a big amount of money from investing on costly enterprise cyber technologies. At this point, numerous open source users make a mistake of misusing the saved amount of money on personal amusements or in furbishing their work places, which is completely a wrong approach.
You need to be wise in spending the saved amount of money. You can do so by contriving an online marketing or we should say online branding strategy. This strategy will need the consumption of money but will give great returns to your business organization. Therefore, you should form an intelligent and growth oriented strategy for building an impressive online identity.
Furbish Your Site
In your online branding strategy, you should focus on making your Drupal or Magento site suitable for your business needs. For this purpose, you should try to hire credible coders, who can create ultimate features for your website. You should invest a big portion of your saved money in addition of customized features in your website. Later on, you should also think about testing of custom features as per the international cyber software testing norms. It will keep your site away from all virus & bug related hurdles.
Money drags Money
It is certainly true in case of virtual business models. You need to invest a certain amount of money to gain the popularity in virtual world. However, you can also earn the popularity without investing on paid social media campaigns and contests. But, the cost-free campaigns results after a certain passage of time and that will hamper your business growth. Therefore, you should go for paid social media management campaigns. Considerably, your CMS website will be capable in hosting all such paid contests.
In short, your online business organization can become an online brand just by making a right use of your open source website. It will be great for you to understand that open source is not just a freebie. It is an ocean of virtual opportunities. You just need to make the right use of your open source website for ensuring your success in online business domain.
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Article Source: http://EzineArticles.com/?expert=Steve_Tait_Graham
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